Croatian coachbuilder Tedson Motors made global headlines when its Porsche 964-based Daydream debuted at the Top Marques Monaco in 2022. Now the design-forward restomod brand is expanding into Canada through a partnership with Policaro Group, marking the company’s first formal presence in North America. Founder Goran Turkić’s hand-sculpted reinterpretation of the air-cooled Porsche 911 has quickly gained a following among collectors seeking a modern take on the classic 964 platform.
The 2022 Top Marques Monaco Show was an unforgettable moment. After decades of dreaming about cars and years of designing and developing the Daydream, Goran Turkić still wasn’t sure how the market would respond. But as he entered Monte Carlo, he was stunned—the entire city was draped in flags, and every single one proudly featured the Daydream, boldly announcing their global premiere. A tear rolled down his cheek. In that moment, he knew: Tedson had arrived on the world stage.
Tedson Motors, the design-forward restomod startup Goran founded in Croatia, hadn’t even been on the scene a full year. “We’re a company out of Croatia. Nobody knew who we were,” he says. “And now they’ve chosen our car to be the face of this major event. That’s when I thought, okay, we’re onto something.”
That car — a reimagined red Porsche 964 with many exposed carbon fiber elements—would go on to become a breakout star of the show, stealing eyes away from the latest from Pininfarina and Aston Martin, as well as the best that elite brands like Lamborghini, Ferrari, Bugatti and Bentley had on tap that year. In one event it signalled to the world loud and clear that Tedson had arrived and was ready for the big leagues. Apparently it just takes one car if it is the right one.
Based on the 964 chassis, the Daydream is set lower and wider, with a precise and proportionate yet aggressive stance that has an arresting effect. The exterior’s Guards Red paint is offset by hand-finished gold detailing, while the interior blends tactile modern materials with analog spirit—think billet aluminium switchgear, custom-milled knobs, a pared-down center console and recontoured seats trimmed in leather and Alcantara. “I did the shape myself. I did it by hand… in clay,” says Goran. “I literally sat in the garage every night, and when the house went to sleep, I would go to the garage and sculpt it.”
“I began by scanning the 964, converting the data into A-surface NURBS, and from there created hundreds of drawings—analyzing every element and angle. Each sketch helped shape the vision, which we then translated into a refined 3D model. It was a long and painstaking process, but deeply rewarding. After nearly a year of design work, I finally saw the form I had always envisioned—my ideal 911, brought to life. When we rendered the final design, and I saw the Daydream for the first time, I immediately felt it: this car would resonate. It didn’t mimic anyone’s work—it was bold, original, and unmistakably ours. With its wide, aggressive stance and timeless motorsport aura, the Daydream felt like a modern classic the moment it appeared on screen.”
One member of that sleeping household was his first son and the company namesake, Theodore nicknamed Teddy. “The moment he was born was the moment I made the decision to start Tedson,” he says. Goran’s brother Boris was the first to use the “Tedson” nickname for his nephew, but it stuck to the company instead. “After Boris said it a second and third time I said ‘that’s it, that’s the name of the brand’. I knew immediately that that would be the name of the brand. I never thought about it for one second after that.”
The result is a car that feels both timeless and untethered, that nods to the past without living in it. That’s where Tedson breaks from convention. It’s not trying to recreate a golden age. It’s trying to lead the next one.
“Singer is nostalgic,” Goran says, respectfully offering the inevitable comparison. “We’re not looking back. We’re looking forward.”
Where Singer builds a fantasy version of what the 911 could have been in another era, Tedson builds their dream on a more current foundation. “We’re saying, what if the 964 was born today? What would it look like? What would its interior look like? What would its materials feel like? What would the stance be?… The market immediately understood what we were doing – our direction, our product – and gave us the room to display, to show, to grow.”
“The Daydream and the Etna represent two very different design philosophies, rooted in the identity of their respective marques. With the Daydream, I was reimagining a German icon—purposeful, restrained, and timeless in its simplicity. A large part of the 911’s enduring appeal lies in its purity, so I made sure to design within the invisible boundaries that Porsche purists would respect. It was about subtle evolution—refining proportions, materials, and surfaces without losing the soul of the original.
The Etna, by contrast, was a completely different challenge. This time, I was interpreting an Italian exotic, a brand known for drama, emotion, and sculptural curves. With Lamborghini, I had no boundaries—only a mission to honor its bold legacy. Etna is not a replica of a single model; it’s a celebration of Lamborghini’s greatest design moments across the decades. You’ll find subtle references to the Miura, Countach, and Diablo, all unified by Tedson’s modern design language. It’s a tribute, but also a statement—how far a Lamborghini could evolve while still feeling instantly, unmistakably like one.”
Before the Daydream stunned Monaco and revealed said philosophy to the world, Goran Turkic was on a different professional trajectory. A physics graduate from the University of California, Irvine, he married his left and right brain by drawing cars from childhood and later learning aerodynamics, thermodynamics and mechanics. After building a successful career in real estate, venture capital and energy, Goran’s affair with classic Porsche’s started in 1999 when his brother Boris bought a 1974 911 Targa and continued on in 2015 when he bought his first of many air-cooled 911s.
Today, Goran’s private air-cooled collection includes 1973 911 RS, 1975 911 Restomod which was his first 911 custom build, 1977 911 Targa, 1983 911 SC, 1989 911 964 which became the basis of his first Daydream premiered in Monaco, 1991 911 Targa, 1992 911 Convertible turned into WTL Speedster and 1994 993 C2 manual Convertible.
Presently, each Tedson build starts with a 964 or 993 chassis and gets fully reworked: body panels, suspension, engine, stance, ergonomics and interior layout. But the vibe is preserved and emotion is enhanced. “We want the experience to be modern and analogue at the same time,” says Goran. “No distractions. Just the connection between the driver and the machine.”
Since the 2022 Top Marques event, more people have noticed. Some called. One conversation led to a strategic partnership with Canada’s own Policaro Group, now set to become Tedson’s exclusive representative in the country.
“We’re extremely happy to work with them,” says Boris. “They’re very polished, very prepared, very detail-oriented and they share the same passion for cars as we do… Simply put, they know how to do business and what their clients want.”
With longstanding relationships across Porsche, BMW, Jaguar/Land Rover and more, Policaro is fluent in the language of enthusiast drivers. They don’t just sell cars, but anchor the community through curated events, charity involvement, track days and collector-focused service experiences. For a new marque entering the Canadian market with design-forward, high-touch builds, that level of care matters.
“Tedson Motors represents a new frontier in design-led performance,” said Francesco Policaro, CEO of Policaro Group. “Their work is a masterclass in craftsmanship — blending heritage, innovation, and emotion. We’re honoured to bring the Tedson Motors brand to Canada and pair it with our luxury automotive and super sports car experience.”
The unique nature is embedded in Tedson’s process, which is slow, focused and deeply hands-on. “Usually, it takes between and two years, depending on the build” says Goran. “And most of the parts, we develop in-house. Switches, knobs, gauges, everything.”
“While we offer catalogs and curated option menus, the reality is that each Daydream is built with far more freedom and individuality than what most manufacturers can provide. A standard Daydream typically takes around 12 months to complete, but many clients choose to go further—commissioning one-off details, bespoke finishes, and unique mechanical configurations. Unlike OEM manufacturers, who are bound by scale and production efficiency, we have the luxury—and the passion—to say yes where others can’t. We go beyond customization; we help our clients create their dream car in the truest sense of the word.
When I published the first renders of the Daydream, I wasn’t sure how the market would respond. But the reaction was immediate and overwhelming. I received messages from collectors, celebrities, enthusiasts—people who understood exactly what the car stood for. That’s when I knew I had to build it. This wasn’t just a personal project anymore; it was a design that resonated across generations and geographies. The world was ready for a reimagined 911 that felt fresh, authentic, and deeply personal—and I was ready to bring it to life.”
That design sensibility tends to attract a very specific kind of buyer. “Usually someone who already has a Porsche. Or several,” says Goran. These are collectors who’ve experienced the spectrum of performance cars, and now want something more tailored. Something that reflects their taste and their life. “They’ve experienced everything else,” he adds. “Now they want something that feels like them.”
And there’s some irony there, because it’s clear that Goran never set out to make anything that didn’t feel like, well, him. The cars feel deeply personal—originally stylized by his hands in his garage and with his son’s name across the back. It just so happens that the automotive world vehemently agrees with his particular take on what the 964 could and maybe should be. Ultimately, it’s a celebration of the moment we’re all lucky enough to be in, and to drive in.
In other words, what Tedson is doing isn’t just about looks. It’s got that, but it’s not about that. It’s about giving this fleeting moment in car culture the attention it deserves.
Today, Tedson Motors stands as a fully established coachbuilder with a growing global presence, a state-of-the-art production facility, and a lineup that includes the acclaimed Daydream series, the aggressive Etna project, and the newly launched Tedson Classic division. They are also developing a series of performance upgrade kits and bespoke components for both air-cooled and water-cooled Porsche models, further expanding their offerings beyond complete builds. In 2023, they demonstrated their engineering capabilities by unveiling the world’s first air-cooled hybrid at Pebble Beach—preceding even Porsche itself.
Their work has been praised by some of the most respected automotive voices in the world, including Top Gear, Hagerty, Road & Track, Car and Driver, CarBuzz, and other leading international publications, who have recognized Tedson as a new force in high-end automotive design and innovation. From timeless 911s to reimagined Italian exotics, every Tedson car is built for discerning enthusiasts, collectors, celebrities, and even royalty. Each build is a one-of-one creation—crafted with precision, passion, and a relentless dedication to preserving the analog driving experience in an increasingly digital age.
“When we look back at human history, I believe we’ll recognize a rare 100-year window where we could truly drive—where the human was at the center, fully connected to the machine,” says Goran. “We’re living in that moment right now, and it’s one of the greatest privileges of our time. At Tedson, we’re doing everything we can to make that experience as pure, emotional, and unforgettable as possible—focusing on the key elements that define true driving: connection, feedback, sound, balance, and beauty. I invite our clients to join us fully indulge in this golden era—to be present in it, to celebrate it, and to enjoy it for as long as we can.”